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However, with advancements in AI and natural language processing, you’ll need to think beyond individual keywords. In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses — and careers. Check that your images are sized appropriately for your website and the space you’ve allotted for it. Poor quality images can make your website look less professional, but large files can slow down page speeds.
Be sure to check before you publish your blog content, if it’s within in the first BHS Links 50 to 100 words and it should be like that for every page you’ve got on your site. Otherwise, you run the risk of over-optimised content, which can lead to a keyword stuffing penalty. Even adding original images to your content is the bare minimum today. Passage ranking means that Google ranks specific paragraphs or parts of your content instead of the whole page. Remember to incorporate synonyms and LSI keywords to rank the page for even more keywords. I’ve just released a free tool that uses Claude’s AI to analyze your content against Google’s actual human quality rater guidelines.
Providing a compelling meta description can therefore have an impact on your CTR in cases where it does show. Google will often choose its own descriptions to display in search results. Second, increasing your CTR can drive more organic traffic to your site. And you shouldn’t just include them for the sake of it—they should also be valuable for users. And there’s no specific “keyword density” you should be aiming for. Imagine that you have a page that Google THINKS is about a specific keyword.
For instance, a B2B marketing firm may update their keyword strategy to align with emerging industry terminologies and client pain points. SpyFu provides detailed insights into the SEO strategies of your competitors, including most profitable keywords and ads for paid and organic search. Effectively managing on-page SEO involves avoiding several common pitfalls that can undermine the performance of your website in search rankings. Let’s explore some frequent issues and practical solutions, especially focusing on applying your keyword research effectively. Linking out to authoritative and relevant content can boost the trustworthiness of your own site, provided the external content adds value for your users.
While it’s true there’s a lot of evidence against meta descriptions as a ranking factor, they’re wrong about everyone knowing that. Make sure that your title tag and meta description doesn’t exceed the recommended maximum characters. To review this, many SEO applications allow you to preview how these elements will appear in search to prevent overrunning text. A good rule of thumb is to aim for 60 characters or less for titles and 160 or less for meta descriptions.
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