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Many website platforms (like WordPress and Wix) generate an XML sitemap automatically. If you don’t use a platform that does this, you can use a sitemap generator tool. Typically, you can apply headings by highlighting the text in your word processor or website editor and choosing the appropriate style from the list. Boost your website performance with this free 3-part starter pack. According to McKenzie, many writers are shocked when they learn about Backlinko’s dedication to visuals.
In Google and other search engines, the results page often features paid ads at the top of the page, followed by the regular results or what search marketers call the “organic search results”. Traffic that comes via SEO is often referred to as “organic search traffic” to differentiate it from traffic that comes through paid search. If your business serves multiple locations, it’s a good idea to create dedicated pages for each location you serve. These pages help search engines understand where you operate and make it easier for potential customers to find you.
And to earn those rankings – to nail that “Expertise – Authoritativeness – Trustworthiness” qualifier from Google – you must be a subject matter expert. But there’s one strategy that works perfectly – creating content that is 10x better than your competitors, also known as the “10x content” strategy. You can actually do more harm than good by trying to use the keyword a certain number of times in your text. Always remember that there’s no such thing as the ideal number of keyword appearances on a page (a.k.a. keyword density). It is best practice to use your focus keyword in the H1 heading of the page. That’s why we decided to share some practical tips on creating a successful content strategy in this SEO guide.
SEO experts used to closely monitor ranking positions, clicks, website traffic and stats like bounce rates. Naturally, all of this data is still SEO Anomaly relevant, but there has been a shift in what goals to focus on. Search behavior has changed, and search engines are showing your content in many different ways. You need to focus on the overall perception of your brand and being present in the right places. More people are using AI tools for their online searches and search engines are also investing in providing AI-driven search experiences.
If you have a large and complex site, focus on getting the technical SEO right (or hire someone who can). People are searching for any manner of things directly related to your business. Beyond that, your prospects are also searching for all kinds of things that are only loosely related to your business.
These algorithms have gone through many changes over the years in order to improve the quality of search results. Check out our Google Algorithm Change History for a list of both confirmed and unconfirmed Google updates going back to the year 2000. Learning about SEO from scratch requires a lot of time and patience. Besides understanding the basics of SEO, you’ll need resources to learn the fundamentals of digital marketing and how search engines work. That’s why it is essential to pay close attention to Google’s ranking factors. These factors are constantly evolving along with Google’s search algorithms.
They give you control over the text that searchers see when they first encounter your website. Including enticing text that clearly answers the searcher’s query can lead to more clicks to your website. The more people that click on your site, the more Google notices that it is a good match for their searches and the higher they might rank you. Keyword research helps you understand what phrases are most searched for and therefore guides you in the creation of pages that can be optimized for those queries.
Shoulder Niches are closely-related topics that you can easily create awesome content around. Few years ago, I noticed that this post from my blog wasn’t performing as well as I’d hoped. A while ago I noticed that lots of SEO blogs were talking about voice search. In fact, BuzzSumo found that publishing an industry study can bring you a ton of traffic, social media shares, and mentions in the press. Zombie pages are pages on your site that don’t bring in any traffic.
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